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PRODUCT PORTFOLIO
Based on different ages, genders, occupations and life styles, we mainly target following the customers in the PRC market:

Targeted group Gender Description
18-48 years old Female Urban dwellers, students, office ladies, housewives, the females who live in the second and third tier cities or countryside.
18-40 years old Male Students, urban dwellers, and the males who live in the second and third tier cities or countryside.

Currently, we adopt “Travel Time” as our corporate slogan. In the PRC market, we have divided our Bepure/Baopiao branded products into four broad series: Urban Travel, Business Travel, Outdoor Travel and Free Travel. All four series are widely recognized by Chinese consumers.

1. Urban Travel--- targeted at consumers aged between 20 and 38 years old, including young female office workers and housewives, who have interests in traveling and shopping. The main styles of this series include platform shoes, height increasing shoes, hidden-heels shoes and stewardess shoes with very thick soles and heels. We found that it is a trend in our targeted consumers to wear hidden height-increasing footwear. We have put great effort into designing lighter products, for example, stewardess shoes are designed with the exclusive upper surface pattern and the font pattern. Urban Travel Series are the basic product structure under Baopiao/Bepure brand. Raw materials of Urban Travel Series include suede, leather, buffed leather, imitation leather, composite fabric, and substrate materials are PU(polyurethane) and rubber. The colors of this series include khaki, army green, silver grey and black.

2. Business Travel--- targeted at female office workers and businesswomen. We have applied the esthetic and fashion elements to this series. These products target the middle and senior female managers, white-collar and businesswomen aged between 28 and 38 years old. We focus on “elegance” while designing the shapes, colors, concept and function of the shoes. We apply fashionable materials to make our product attractive. Under this series, the raw materials of the products include leather, buffed leather, flexible polymers, composite fabric, and the substrate materials are PU and rubber. The colors of this series include white, black and silver grey.

3. Outdoor Travel--- targeted at consumers who are keen on outdoor activities. Our targeted consumers are between the ages of 18 and 38 and include both male and female who like outdoor activities, especially walking and hiking. Under this series, the raw materials of products include split leather and suede leather and the substrate material is rubber. Bright colors are frequently utilized to design and produce our attractive outdoor footwear.

4. Free Travel--- offer a range of classic footwear for customers who are seeking good quality and comfortable shoes. This series helps customers seeking relaxation. Both “comfort” and “convenience” are emphasized to match the daily wear. We believe that footwear should be natural and leisurely while showing fashion and more dynamic sense, and they should also be comfortable. Free Travel Series are featured with attractive colors, for instance the dark colors are adopted in the winter for consumers from the north of China, while in most cases, bright, cool and popular colors are adopted so that they look neat and tidy and appeal to international consumers. Under this series, the raw materials of products include composite fabric, and suede leather and the substrate material is rubber. The colors of this series include Khaki and coffee.

Among domestic sales, 80% of products are sold to female consumers in the market. 65% of these products are very popular height increasing shoes (or elevator shoes). They make users taller by 2-5 inches invisibly and instantly. Elevator shoes are similar to high heels, but the heels are hidden and much more comfortable. Such height increasing shoes offer extra cushioning, which ensures the bottom of feet receive minimal impact from walking. Every pair of the Company's shoes is stylish, comfort, high quality and constructed with the best care.

In addition, we export a variety of high quality athletic shoes, mostly general purpose athletic shoes that are made out of leather, rubber, cloth and/or plastic. Our athletic shoes are lightweight, flexible, and have good traction, so that they can be worn by foreign consumers in many sports activities.
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