BRAND ADVANTAGE

We believe that creating and maintaining a strong brand image and increasing brand recognition is crucial to our operation. We primarily utilize the internet, magazines and outdoor displays in our media advertising. We also organize other activities to promote our Baopiao brand, some of which are run by our distributors, including promotional events during the holidays and the end of seasons. We hold promotion activities in various forms focusing on the seasonal new product launch. These promotion activities include discount sales, gifts, outdoor advertisements, magazine advertisements, on-line activities and the like. Our distributors also contribute to the marketing and promotion of our brand by conducing local promotions within their geographic areas.

The Company markets its products mainly under the brand name “Bepure” or “Baopiao”. In 2006, the Trademark Office of the State Administration for Industry and Commerce of the PRC, named our “Baopiao” trademark as one of “Chinese Well-Known Trademarks”. In the same year, our branded footwear was named as one of “Chinese Famous Brand Products” by the General Administration of Quality Supervision, Inspection and Quarantine of the PRC. In 2005, “Baopiao” was listed as one of the top ten most satisfying brands for Chinese consumers. In 2002, Pacific Shoes passed the authentication of ISO9001:2000 quality control system.

Awards & Honors
(1)Executive Director Unit of Fujian Footwear Industry Association (2) Employees Care Enterprise (3) 2003-2005 Brand-making Pioneer Enterprise of Quanzhou City
(4) Well-known Trademark of Fujian Province (5) Well-known Trademark of China (6) National Medium-sized Industrial Enterprise
(7) High-Tech Enterprise (8) Famous Product of Fujian Province (9) Temporary Permit for Pollutants Discharge